Rishi U. Shah, Chief Executive Officer and Founder of Contextmedia, is a successful media and technology entrepreneur. Rishi started ContextMedia in 2006 to help patients with chronic disease live healthier through contextually relevant media services. The company's DOOH networks and mobile media offerings are now used by over a million patients monthly and the firm's clients include more than half of the 20 largest pharmaceutical companies. He is past founder of the Northwestern Business Review, a Northwestern University-based collaborative publication distributed to more than 60 leading campuses nationwide. Prior to that, he founded a home computer consulting firm whose clients were acquired by Best Buy. Rishi has also founded several non-profit initiatives at the intersection of youth, education and media including the Urban-Suburban Domestic Exchange Initiative, a program sponsored by the Gates foundation to facilitate cross-school interaction.