Excelerate Lab Mentors

Alex White

Alex White (@shalek)

Next Big Sound, Inc.

Alex White has been around music his whole life. His dad is a professional cellist and he grew up playing cello, guitar, piano, and bass fronting a band in high school and working at a local recording studio. He then got much more into the business side of things working two summers at Universal Records, running the production company at Northwestern University (booking and producing acts like Counting Crows, Kanye West, Flight of the Conchords, Ok Go, Girl Talk etc.) He raised two small seed rounds for Next Big Sound before closing a Series A financing in the fall of 2009. Alongside venture investors Foundry Group, Alsop Louie, and Jeff Clavier's SofttechVC the syndicate included angels like Techstar's David Cohen, Intelliquet's Peter Zandan, Compete.com founder David Cancel and Northwestern entrepreneurship professor Troy Henikoff. In 2010 Next Big Sound was awarded most innovative B2B startup at Midem, Billboard named the company one of 10 Startups To Watch and Alex White to the their 30 Under 30 list.