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Spotlight on SpotHero: Parking Made Easy

Mark Lawrence, CEO of SpotHero, was sick of getting parking tickets. He and partner Jeremy Smith launched SpotHero, a platform for finding affordable parking to help others take the headache out of the urban parking jungle. Hear his plans and how Excelerate is helping grow his company:

SpotHero Partnership Featured in Crain’s

Parking startup SpotHero launching new partnership

By Steve Hendershot

SpotHero logo

SpotHero, a parking-reservations startup that’s one of the participants in this summer’s Excelerate Labs tech-business incubator, is partnering with another local tech business, Chicago.com, in an effort to attract Internet search traffic. The idea is that the new SpotHero-sponsored site parking.chicago.com will rank high in Google searches for terms such as “Chicago Parking” and “Wrigley Field Parking.”

SpotHero debuted its branded site parking.chicago.com in May. The site is heavily branded by SpotHero but also includes free parking options and even lists rivals…

Read the rest of the article in Crain’s here!