How Your Start-Up Stacks Up
Systematic data analysis has changed the business of scouting for baseball talent, “Moneyball” style, and has altered Wall Street trading, now ruled by algorithms crafted by so-called quants.
Can analytical rigor also help entrepreneurs such as Sharon Schneider, of suburban Chicago, make better decisions about how to manage their start-ups?
In the past year, thousands of small-business owners have turned to free “benchmarking” services to assess their young companies, based on an analysis of comparable data from their peers.
Ralf-Finn Hestoft for The Wall Street Journal
Sharon Schneider, at work at her start-up, Moxie Jean Inc.
Read entire article in the WSJ