How Your Start-Up Stacks Up
By EMILY MALTBY
Systematic data analysis has changed the business of scouting for baseball talent, “Moneyball” style, and has altered Wall Street trading, now ruled by algorithms crafted by so-called quants.
Can analytical rigor also help entrepreneurs such as Sharon Schneider, of suburban Chicago, make better decisions about how to manage their start-ups?
In the past year, thousands of small-business owners have turned to free “benchmarking” services to assess their young companies, based on an analysis of comparable data from their peers.
Ralf-Finn Hestoft for The Wall Street Journal
Sharon Schneider, at work at her start-up, Moxie Jean Inc.
