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Moxie Jean in the WSJ Today

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Moxie-Jean

How Your Start-Up Stacks Up

Systematic data analysis has changed the business of scouting for baseball talent, “Moneyball” style, and has altered Wall Street trading, now ruled by algorithms crafted by so-called quants.

Can analytical rigor also help entrepreneurs such as Sharon Schneider, of suburban Chicago, make better decisions about how to manage their start-ups?

In the past year, thousands of small-business owners have turned to free “benchmarking” services to assess their young companies, based on an analysis of comparable data from their peers.

Ralf-Finn Hestoft for The Wall Street Journal

Sharon Schneider, at work at her start-up, Moxie Jean Inc.

Read entire article in the WSJ

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